Pur Water

Design Process

Research & Concept Development

I began by conducting some personal research to understand the pain points I faced when tracking my pur water filter usage. Part of this was me forgetting to replace filters on time due to the lack of clear, consistent reminders. Using these insights, I developed initial wireframes to define the app concept, focusing on replacing outdated manual methods with an effortless digital solution.

Branding & Visual Design

The branding reflects the purity and simplicity of water. I designed a modern logo, cohesive color schemes, and typography that convey cleanliness and clarity. These elements informed a consistent design language that unified the iOS and watchOS experiences.

Logo and Branding

The branding for Pur emphasizes clarity and modernity, inspired by the purity of water. The logo features clean, fluid lines that evoke water’s movement and simplicity, paired with a minimalist typeface for a contemporary look. The color palette is dominated by shades of blue and white, reflecting water’s purity and reinforcing the app’s focus on clean, fresh design.

This branding guided the UI design, ensuring a cohesive experience across both iOS and Apple Watch. The result is an interface that feels as effortless and natural as the product’s purpose.

Timeline UI Design

The timeline view is the app’s centerpiece. It uses a gradient that transitions from green to red as the filter’s lifespan progresses, providing users with a quick, visual summary of their filter’s health. This design eliminates the need to dive into detailed menus, making it faster and more intuitive to check the status.

For example, as a filter nears its replacement date, the timeline gradually shifts to red and triggers a notification. This design prioritizes clarity while keeping the interface simple and approachable.